Richard
D Boyd
Sr.
Copywriter
My
name is Richard D. Boyd - Sr. Copywriter and owner of RDB Resources.
You have a Big Problem don’t you.
In
today’s economy, your marketing message must be unique. Tell the reader
something interesting that’s great. Tell the reader, something important to
them that’s better. Combined these ideas in one concept and you have a very
strong message.
The
problem with staff copywriters is they confuse what is important to the reader
to what is important to them. When a Company writer comes to me with this issue
I tell them not to focus on the interesting message but to focus on the Unique Idea and the message will
follow.
So
what’s a Unique or Big Idea
… It’s the solution to a problem.
This points out a problem must be
addressed or identified, before you can pose any kind of solution.
This
is what my company can do for you, address and identify poor-performing
copy…
And…
ü Write
strong ad Copy.
ü Improve
your current message.
ü Boost
your sales.
Poor-performing
copy is problematic when sales are flat. If sales don’t improve, you could also
be facing some tough decisions whether it be, layoffs, cutting services or even
closing the doors. You don’t want that I know and I can help.
I
am a freelance business consultant specializing in ad copywriting and content
development. Let’s get together and talk about how I can improve those sales
numbers.
Read on →
I
started writing sales letters and using the Church bulletin format as an example to advertise my paper
route. I was a16 year old in rural
Kentucky, driving a 96-mile paper rout after high school. I was attaching my
flyers to the newspapers and EXTRAS I was throwing out at each house.
Before long, I had a mailing list and I was in business.
The
message was simple, a little story about the local High School football star
delivering their newspaper, each day. How honored I was to serve them and give
back just a little, for all the support they had given me, during the football
season.
I
know what you’re thinking how can a football player possibly do a paper
route? Simple, High School Football
season is only 3 months and my wonderful mother drove the route during Football
season; of course my Mother is another story all together. (Maybe
next time)
It
didn’t stop there, I soon began to write
space ad’s for my school buddies that wanted to mow grass, bush hog, or needing
summer work. I would charge them $25 to $40 depending on the space their ad
needed. By my senior year, I was hooked on Copywriting and the bulletin flyer
was generating me an additional $600 per month.
I’ve
been writing marketing content for over 30 years. I would like to help you
focus your sales efforts and improve your message. Please give me the opportunity
to show you the advantages of hiring me as a freelance copywriter.
I
offer a fresh perspective, an idea factory that will bring fresh eyes to your
current control.
I
am available to serve your issues and problems call or email me today at
501-289-1168
Sincerely
Richard
D Boyd
Master
Copywriter
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