Due to Twitter's security issues and the constant trouble with changing passwords several time a day i have decided to close my twitter account  RDBResources ....  

A Tip Guaranteed to Get More Referrals from Everyone You Ask

A Tip Guaranteed to Get More Referrals from Everyone You Ask:

'via Blog this'

You have a Big Problem don’t you.

Richard D Boyd

Sr. Copywriter

My name is Richard D. Boyd - Sr. Copywriter and owner of RDB Resources.

You have a Big Problem don’t you.

In today’s economy, your marketing message must be unique. Tell the reader something interesting that’s great. Tell the reader, something important to them that’s better. Combined these ideas in one concept and you have a very strong message.  

The problem with staff copywriters is they confuse what is important to the reader to what is important to them. When a Company writer comes to me with this issue I tell them not to focus on the interesting message but to focus on the Unique Idea and the message will follow.

So what’s a Unique or Big Idea  …  It’s the solution to a problem. 

This points out a problem must be addressed or identified, before you can pose any kind of solution. 

This is what my company can do for you, address and identify poor-performing copy…

            And…

ü  Write strong ad Copy.

ü  Improve your current message.

ü  Boost your sales. 

Poor-performing copy is problematic when sales are flat. If sales don’t improve, you could also be facing some tough decisions whether it be, layoffs, cutting services or even closing the doors. You don’t want that I know and I can help.

I am a freelance business consultant specializing in ad copywriting and content development. Let’s get together and talk about how I can improve those sales numbers.

Read on →

I started writing sales letters and using the Church bulletin format as an example to advertise my paper route.  I was a16 year old in rural Kentucky, driving a 96-mile paper rout after high school. I was attaching my flyers to the newspapers and EXTRAS I was throwing out at each house. Before long, I had a mailing list and I was in business.

The message was simple, a little story about the local High School football star delivering their newspaper, each day. How honored I was to serve them and give back just a little, for all the support they had given me, during the football season. 

I know what you’re thinking how can a football player possibly do a paper route?  Simple, High School Football season is only 3 months and my wonderful mother drove the route during Football season; of course my Mother is another story all together.  (Maybe next time)

It didn’t stop there, I soon began to  write space ad’s for my school buddies that wanted to mow grass, bush hog, or needing summer work. I would charge them $25 to $40 depending on the space their ad needed. By my senior year, I was hooked on Copywriting and the bulletin flyer was generating me an additional $600 per month.   

I’ve been writing marketing content for over 30 years. I would like to help you focus your sales efforts and improve your message. Please give me the opportunity to show you the advantages of hiring me as a freelance copywriter.

I offer a fresh perspective, an idea factory that will bring fresh eyes to your current control.

I am available to serve your issues and problems call or email me today at

            rich.boyd100@yahoo.com

            501-289-1168

Sincerely

Richard D Boyd

Master Copywriter

             

  

Creative Writing Goals 2011

Creative Writing Goals 2011

You make it a great day!!!

A few weeks ago, Jason Garret took over the head coaching duties of my Favorite team the Dallas Cowboys.... I really love the approach he has taken with the team. It simple, he told the players ... "Today we are going to have a Great Day" "Lets Work on having a great Day today, and do the things we need to do to insure that we make it a great day." ....

Those that know me are aware of my reoccurring theme in most of my posts

"You make it a great day!"

I would like everyone to think about this statement ... Remembering it’s intentionally meant to give a positive motivation .... Tell me what this statement means to you.....

Behind My Nose

The game changing solution that stands head and shoulders above all of the rest can be found right Behind my nose!

By: Rich Boyd

How many times a week do we really develop our ideas, imagination, and solutions? The creative process is one of the most important skills and all too often, we don’t take advantage of this tool we have just behind our nose.

Yes, it’s the brain, the most important part of the body in my opinion. It is fine to do what has worked before however, I am seeing this trend to the point the everyone is becoming a copy-cat in their advertising approach. The real innovative advertising can only be seen on special events like the Super Bowl, Grammy’s, and the Oscars.

Why is that you may ask?

I could go into a long explanation about market research and demographics but your eye’s would glaze over and I would lose you. Instead, let me tell you about creating an original idea and developing it to its fullest potential.

The Basics in Game Changing Copywriting is

Ideation, Brainstorming, & Development

Creating an original idea is hard work, those that can do it are in high demand, and the professional copywriters that do it consistently are very wealthy people.

Ideation is the act of merging two concepts into one idea! The worldwide phenomenon of the Snuggie is a perfect example of the merging of two concepts. This was quite simple idea as well a blanket and a robe made of the fleece material, how can anyone not love it.

Brainstorming is the collaborative process used to create the results if the ideation. The how to process of colleges determining the type of buyers, stores, and markets that can handle a new idea. This expansive thought process results in a more focused advertisement and is the start of the development stage.

Development This stage is where it all comes together the idea , concept and marketing platform is brought together with the method of advertising. Meaning whether you plan to advertise on the TV, Radio, or print, and if the product is best suited for direct mail, the mailing list is ready. The ad is ready for market testing and the ad copy go’s threw its final touches.

Imagination is the fountain of creativity from the human mind.

Have you ever thought, “why I didn’t I think of that?”

I do all the time. It drives me nuts when I see a great ad, a simple idea and is why I am always looking inward. Thinking about people and how they think, what’s on their minds, their concerns, and habits. I am fascinated when a group of friends is watching TV talking and visiting and a TV Ad comes on and everyone gets quiet to watches the commercial. I want to know what was it that made these people to turn their focus to the TV. It is in this moment I discover the ideas, concepts, visual stimuli and words that invoke certain emotional response that causes people to pause.

“It’s not what you say it’s how you say it !

To capture the largest possible audience, the message must connect with the most common idea within the specific group dynamic. The challenge here is the desire to be too general which results in weaker ad copy. To combat this, the message must continue to hone in on the common idea with words that push the reader / listener toward a specific emotion.

Words

The words we use are powerful!

I am always thinking of words, and the meanings behind each. I think of what thoughts and emotions, specific words invoke and how the audience will respond and in turn, the direction of the ad copy.

Your Brain is the perfect SEO

On the internet page, rank is so important. It is hard to achieve a first page ranking without controlling you message to the specific idea. The content must relay the message while at the same time keep the reader engaged and reading. The most effective Ad copy will always use elements of the SEO science weather it is for the internet or direct mail.

If You Listen…

If you listen, they will buy!

By: Rich Boyd

I hear all the time, "the sales are down because the economy is bad", and it drives me nuts. Yes, it drives me crazy to hear this constant rant about the bad economy and I think its baloney. Sure, the economy is bad, but to blame your poor sales numbers on the economy is just simply making excuses for your sales production.

I have been in sales for over 20 years and I have learned a thing or two about people. People still need products and services no matter how bad the market gets. I still buy supplies, for the office, products for my home and goods I need for my family.

You know what? I see people doing the same all around me too!!

So I think its hogwash to blame poor sales on the economy and I resent the sales professional's that do. Not once do they ever think it just might be their technique or the product they are selling for goodness sakes. They never consider listening to the customer, they just plow on threw the presentation and attempt to close the sale with little or no success.

In my experience the prospective customer will tell you, what they are looking for and what they need, shoot for that matter, if you listen, the customer will tell you what they will buy from you.

When I talk to people, I ask the "open ended questions" and then I shut up and listen. I concentrate on what they are telling me and I offer solutions that meet the needs they want to fulfill.

I know that's a simple view, but its true! People are still buying cars, portable storage buildings, insurance, computers, software, homes, and whatever they want, the list goes on.

As professionals, we must convey the information in the presentation to match the needs and desires of the client. The only way to do this is to listen to the customer and help them solve the problem with the products and services we are offering.

I have sold over $20,000 of products and services in the past 2 weeks and my appointment book stays full. What am I doing?

I am listening to my customers and providing the customer service, products and services they want. You can do it too!