SEO Truck Stop

People, Truck Drivers and Travelers…Why we love Truck Stops & Travel Centers.

By Rich Boyd

I am going to tell you something new about myself only my closest friends and family know. I am a licensed commercial truck driver. Yes the big trucks, 18-wheelers, and in all of my travels, I discovered people in general LOVE Truck Stops. I have studied these mecca's of marketing for over 20 years. We can learn a great deal from travel centers and truck stops that easily transfer to direct marketing and copywriting.

Truck stop location, layout and design, are the key elements for a successful operation. Like a strategically placed ad, the truck stop wastes no opportunity to market services and goods to a constant flow of traffic. The fuel islands, convenience store, and restaurant are scientifically laid out to direct the flow of traffic, quickly and efficiently to the cash register. Much like a well-written direct response ad, that calls the reader to action. That's what I do in my Copywriting.

Studies show that 87.6% of all interstate highway traffic use truck stops and travel centers. Families traveling over the road in there RV, Campers, and SUV on vacation are more likely to stop at the travel center to fuel up both their vehicles as well as their bellies.

Consider the interstate highway system is much like the internet. The billboard signs are strategically placed to drive the flow of traffic to the truck stop. You can place your banner ad in much the same way. If you could increase the web-traffic to your website like the truck stops do, you could increase the sales of your company. The next step is to be able to offer the verity of services and products that traffic is wanting.

Truck Stops also deliver specific benefits to its patrons:

• Fuel service
  
• Convenience Goods
  
• Food and Dining
  
• Showers and Landry services
  
• Recreation and Relaxation
  
• Logistics Support
  
• Tire Repair & Maintenance
  
• Truck & Auto Maintenance
  

Providing Specific Goods and Services to a Specific Market!

The only industry that comes close to providing such detailed and specific services to the public is the internet marketing industry. For example, You Google what you are looking for and instantly get choices the meet your requirements. While truck stops and travel centers are limited to, the travelling public and in larger part Truck Drivers. You can take advantage of the marketing principles of the modern truck stop. They are well-managed and well-run marketing oasis. Everything is focused solely on providing for the needs of the traveling public.

Internet marketing professionals are adapting to provide services and goods to broaden their market. The most successful are the ones provide specialized goods and services such as SEO, and PPC services that increase client's sales, much like the truck stops. The leading Copywriters provide the best value and opportunities to develop such results. Copywriters like me instinctively know what words to blend in with a specific message that will increase the reader's interest similar to the travel centers ability to attract customers. I show the customer what they want to buy.

If you want, your website to thrive like a modern Truck Stop …Here is my suggestions:

• Hire a specialized copywriter. Not just a SEO copywriter but a "Business to Business SEO Copywriter", "Financial SEO Copywriter", or a "Your Niche SEO Copywriter"
  
  
• Decided what message you want to convey and stick to your expertise.
  
• Your specialization is your niche and it is your target market.
  
• Diversify within your niche like the Truck Stop marketing to the traveling public.
  
• Use a PPC (pay-per Click) campaign that best fits your budget.
  

Finely, remember to keep learning and growing in you specialized niche. You can increase the web traffic to you site. If you need any help or referrals to great copywriters, email me at richcat@suddenlink.net

Thank You

Rich Boyd